✨ Poool - Synthèse de la série d'articles "Du contenu à l'abonnement"

	A	B	C	D	E	F	G	H	I	J	K	L
1		Majelan	The Times	Canal + VOD	Quartz	The Athletic	Audible	Netflix	New York Times	The Washington post	Wired	The Financial Times
2	Number of steps in the subscription process	5	5	6	5	4	3	6	2	5	5	4
3	Different steps in the subscription process	- Account creation - Listen to a podcast - Choose offer - Payment - Access to content	- Paywall - Choose offer - Acount configuration - Payment - Confirmation of subscription	- Paywall - Choose offer - Account configurations - Account creation - Payment form - Confirmation of subscription	- Paywall - Email address collected - Choose offer and payment method - Account creation - Confirmation of subscription	- Paywall ; - Account creation - Payment form - Confirmation of subscription	- Account creation - Summary of offer and payment - Access to content	- Email address - Account configuration - Choose offer and payment method - Account creation - Validation of account - New subscriber onboarding	- Paywall and account creation - Subscription offer - Payment - Confirmation of subscription - New subscriber onboarding	- Paywall - Choose offer - Account creation and payment - Confirmation of subscription - Access to content	- Paywall - Choose offer and payment method - Account creation - Confirmation of subscription - Access to content	- Paywall - Account creation and payment - Confirmation of subscription - Access to content
4	Number of clicks from 1st content visit to reading it as a subscriber	8	7	5	5	4	5	14	10	6	5	4
5	Number of subscription types offered	1	2	5	2	1	1	3	1	2	3	4
6	Number of form sections to fill out before subscription	2	10	2	6	4	10	4	2	2	10	8
7	Payment options available	- Credit/debit card	- Credit/debit card - Paypal	- Credit/debit card	- Credit/debit card	- Credit/debit card - Paypal	- Credit/debit card	- Credit/debit card - Paypal - Netfix gift card	- Credit/debit card - Paypal	- Credit/debit card - Paypal - Amazon Pay	- Credit/debit card - Amazon Pay	- Credit/debit card - Paypal
8	Additional features/comments	Quick and easy subscription journey that requires very little information from the user	Very clear offer, no surprises for the reader	Peronalization that adapts the account and content to the user	Payment is made before account creation	A reader is led through the stages	Free trial	Account personalization which adapts the content to the reader. Promotional offer automatically given for the first 30 days	Account creation step is integrated into the paywall to simplify the conversion process. Onboarding for new subscribers.	Simple, clear and quick subscription process	Cleverly, account creation comes after the payment stage	Subscription offers are integrated into the paywall which reduces the number of steps in the subscription process
9	Link to article	Link to Majelan article	Link to The Times article	Link to Canal + VOD article	Link to Quartz article	Link to The Athletic article	Link to Audible article	Link to Netflix article	Link to New York Times article	Link to The Washington Post article	Link to Wired article	Link to The Financial Times article
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